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Front drive, MPV looks: have they gone mad? We drive the BMW 2-Series Active Tourer and talk to the company's sales and marketing boss.

This is the 2-series Active Tourer, BMW's new Golf-rivalling front-drive hatch. But going conventional hasn't worked in every way, says Hilton Holloway.

More than 20 years after BMW built a series of experimental front-wheel-drive 3-series models, the German premium brand has finally entered the automotive mainstream with the new front-drive 2-series Active Tourer.

It is, of course, firmly positioned as a premium product, but the 2-series is also firmly planted in the biggest market sector in Europe: that of the C-segment hatchback.

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